Doing business as
Creativity is medicine
Healing business since 2023
Design Strategy
From dreamscape to pro forma
We work with dreamers + doers building businesses worth caring about.
Doing Business As is an independent, female-owned design strategy practice turning business dreamscapes into profitable realities.
We build the story and the business case: brand and identity alongside financial planning, pro forma and projections, then the experience design and operational documentation a business needs to actually open and run.
Services
We help you build the whole story
Two ways in
Brand + Business Strategy
- Visual identity development
- Brand strategy + positioning
- Financial planning + pro forma
- Brand voice + copywriting
- Brand audits
- SEO strategy + implementation
- Web design + development
- Custom technology solutions
- Product + merchandise design
Custom technology means tools built around a real problem: operational workflows, training, event and guest experience systems, menu and sales tools, internal software.
Experience + Hospitality
- Concept development
- Experiential design
- Food + beverage strategy
- Menu engineering
- Operations + training documentation
- Special programs + activations
- Brand advocacy
A menu is a design object and a business system at once — product mix, pricing, placement, architecture, sales behavior, and what the kitchen can actually run.
How We Work
Extrasensory holistic design
Because art imitates life.
We use an art-driven, sensory approach to build brands and experiences people can actually feel. Scent, sound, imagery, color, texture, story + systems become materials for designing the whole experience.
Welcome to the make-your-own-paradigm club.
Core Values
Values
What we run on
If we believe, dream, collaborate & dare we can do almost anything.
Be an endless learner, share what you know.
We often learn from failure, pain and suffering. Pain is a guarantee, but suffering isn't. We design strategies and patterns for growth with less of it.
We do more than make new patterns — we show you how to make them, and teach the design thinking behind them. Better patterns honor the past and build a better future.
An aligned life is a good one.
Most of the time we follow the path in front of us. Often that path was never designed for our best mental, physical or spiritual alignment.
We mean the clothes we wear, the furniture we sit on, the streets we choose to walk down, or not. Let's restore those patterns so life is more joy and less suffering. Let's use our businesses as tools to heal the world.
Creativity is medicine.
We all deserve a dose and it's inside each and every one of us. We are all multimedia artists waiting to be awakened.
Curiosity, conversation and courage are the materials that help us keep opening our eyes.
Just keep feeling.
Feeling is healing. Hurt people hurt people, so we're here to heal ourselves and help each other heal. We're all allowed to make money while we do that.
We use what we know about being human to tell stories and connect. Scent, sound, imagery, color and texture are our best friends and they'll be yours too, because you are biologically and psychologically wired to connect to them.
Let's use our businesses as tools to heal the world.